Whenever I get asked “what do you do for a living?” — my answer gets met with stares, glares and faces of utter confusion. However, copywriting, as a profession, has been around for decades.
Have you watched Mad Men? Well, there you have it.
EVEN Coca-Cola used copy as early as 1889.
To greatly sum it up — copywriters write copy to sell ANYTHING — be it a service to an event (online or in newspapers), because yes, copywriters have indeed been blessed with the gift of the gab, which allows us to sell products, homes, functions to other bits and bobs, with the subtle art of the written word.
WHAT COPY DO COPYWRITERS COVER?
Copywriters cover copy for advertisements, websites, blog posts, emails, social media, pamphlets, technical documents, scripts and speeches.
We also research, plan and create said written content, edit, proofread and tra la la la.
SUPER exciting stuff.
WHY DO BUSINESSES NEED COPYWRITING AND COPYWRITERS?
Copywriters help increase your sales — BOOM — as simply as that.
Copywriters also help create SEO-friendly content for your website, that people actually WANT to read.
Look, you NEED SEO-friendly content (this includes anything from keywords, headlines, blog posts, web pages and everything in between) to successfully rank in search engines; and not everyone can write successful copy without creating an unintentional snooze-fest.
So ja, that’s pretty much where we come in.