I know, I know … What on earth is SEO?
In a nutshell … SEO stands for search engine optimisation, and it is basically the process of increasing the quantity and quality of traffic to your website through non-paid methods.
Meaning, it is like giving your website a VIP pass to more and better traffic without paying for it.
These methods would be anything from using keywords, meta descriptions or H1, H2, or H3 tags to help increase your website’s ranking on search engine results.
Why does Search Engine Optimisation matter? Well, simply put, being the proud owner of a website just is not enough. Grim.
So let us check out some positively awesome benefits SEO can potentially bring to the table:
SEO BENEFIT #1: RANKING AND BRAND TRUST
Ranking is everything, and is absolutely crucial.
Just ask yourself, when was the last time you actually visited page 2 of those search engine results? My point exactly!
We all know page 2 is a ghost town. So try to NOT end up there. As the famous saying goes, “location, location, location” and being on page 1 of a search result is where you want your website to be.
Soooooo, thank you SEO. Let us continue.
SEO also helps build brand trust of some sorts, simply because people are more likely to trust a site that is on page 1.
By ranking first, second or third shows your customers you are the cool kid on the block, and many users have researched you too.
SEO BENEFIT #2: CHEAPER THAN Paid Advertising
Yep, no jokes.
SEO is cheaper than using creating online ads, boosting posts and printing flyers.
This is especially beneficial if your business is small and does not have the funds to blow on massive ad campaigns.
SEO BENEFIT #3: BETTER USER EXPERIENCE
The reality is, whether you are a massive business or a small start-up, you are both dependent on your customers for success.
By setting up your SEO, you will improve your site’s user experience. A better user experience helps keep readers on your site for longer. Readers on your site help your website rise higher in the SERPs (i.e. Yahoo, Google, Bing search results) … to mention but ONE advantage.
… and again, thank you SEO.
To Round Things Off
I will leave you with the following famous words:
“at the end of the day, let there be no excuses, no explanations and no regrets”.
— Steve Maraboli
So go ahead and make the most of that Page Optimisation-magic.